Using LinkedIn To Generate New Leads

Using LinkedIn to Generate New Leads LinkedIn can be a powerful way to promote your business and yourself. The professional networking website is designed to connect professionals socially, and can also be a powerful lead generation tool when used correctly. LinkedIn is uniquely positioned to be the most effective lead generation tool among social media […]

LinkedIn Adds Showcase Pages For Brands

LinkedIn has added a new feature that allows companies with multiple brands or products to create niche pages to target specific audiences. The new feature, called Showcase Pages, will allow brands to target their messaging in a much more efficient manner than through a consolidated company page. Not everyone will want to utilize showcase pages, […]

LinkedIn Adds New Features For Content Marketers

LinkedIn has added two new tools designed to optimize and measure content marketing efforts on the social networking platform. The two new features—Content Marketing Score and Trending Content—will provide marketers with an overall score of how well their content stacks up against similar content and will help marketers identify what types of content their target […]

Understanding Inbound Marketing

Inbound marketing is a relatively new way of thinking of marketing that many small and medium sized businesses are just starting to embrace. It requires more work, but is less expensive than traditional marketing and can get significantly better results. Inbound marketing grew in popularity as online marketing started to take hold. An alternative to […]

How To Use Instagram To Promote Your Brand

A fun app that allows users to snap a photo or shoot a video, apply filters and share it with the world is taking off in the marketing world. Of course, we are taking about Instagram, and if your business has not started using this powerful marketing tool you may be missing out. Many business […]

How To Improve Your Email Click-Through Rate

Email marketing is a great way to connect with your customers and can provide incredibly useful data that you as a marketer can use to your advantage. Click-through data can be used to generate solid leads and allows for deep segmentation, which means you can target content specifically to those interested in certain topics. Of […]

How To Identify Long-Tail Keywords or SEO

Let’s face it—as marketers sometimes we get caught up in the numbers. We want to reach the largest audience and get the most clicks from organic and paid search as possible. While high traffic numbers are great, what we should be looking at is the effectiveness of those clicks, and whether those who click are […]

How To Create A Successful Company Blog

Blogs are a great way for small businesses to share their expertise with their customers or potential customers. Businesses that have blogs on their website are able to generate more traffic and leads, which may also lead to new and continued business. There are three essential elements of a successful blog that every business should […]

How Brands Can Use Instagram Direct

Instagram has released a new feature that allows users to share photos only with users they choose, making the social network much more personalized and social. The feature, called Instagram Direct, is expected to elevate Instagram to be more competitive with apps like Snapchat and even Twitter. Instagram Direct essentially enables private messaging and the […]

Grow Your Business With Promotional Products

Promotional products can be an effective way for businesses to promote themselves and provides lasting brand recognition. From custom logoed pens, keychains, t-shirts and coffee mugs to more unique promotional products like stress balls and slap bracelets, promotional products offer repeat impressions at a low cost. Perfect Point Marketing offers branded promotional products to suit […]

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