Google To Offer +Post Ads On Google Display Network

Google is beta testing a new kind of ad that will allow brands to publish Google+ updates across its extensive ad network, essentially becoming the first social media platform to allow users to purchase ads that won’t be displayed natively. Google+ still does not allow native advertising within the network. The new advertising option, called […]

How Google Authorship Affects Content Marketing

As content marketing has grown in significance, Google has made it easier for content creators to claim ownership of their work through Google Authorship. Claiming authorship will link your content to your Google+ profile and will enhance search listings with your headshot and byline. The change is mostly positive, and many authors have reported increased […]

Google Adds Enhanced Demographic Data To Analytics Tool

A recent and very welcome update to Google Analytics now gives marketers more information about their website visitors, allowing for detailed data analysis and greater segmentation than before. The new demographics and interests reports use the DoubleClick tracking cookie to gather and provide data about a website visitor, including their gender and age, as well […]

Facebook Updates Page Insights

Facebook recently rolled out its new fan page analytics, offering owners and admins of fan pages much more detailed information about their posts and audience. The change has been widely celebrated by marketers and offers new details previously unavailable in Facebook page analytics. Facebook Analytics Then and Now Prior to the update, marketers only had […]

Facebook To Roll Out Auto-Play Video Ads

When Facebook announced it would begin rolling out paid video advertisements that would automatically start playing when a user scrolls past on their newsfeed, many people were obviously not thrilled. The good news for both Facebook users and advertisers is that the videos will not have sound unless clicked, and videos will be pre-loaded on […]

Facebook Looks To Reduce Spam In News Feed

Facebook recently announced changes that aim to reduce the stories posted by pages that are spammy, while still delivering quality content to the right audience. The announcement is a mixed bag of sorts for marketers already struggling to organically promote their brands on Facebook. The changes makes it harder to get distribution of shared content […]

What Makes A Good Trade Show Giveaway?

If you have ever exhibited or attended a trade show, regardless of your industry, you probably noticed a recurring trend—everyone is handing out custom branded promotional products at their trade show booths. Choosing the right promotional item can drive traffic to your booth, create a memorable experience for attendees, and promote your brand in a […]

Running An Effective Pay Per Click Ad Campaign

Pay per click advertising campaigns can be a great way for small or local businesses to grow their business when done correctly. There are several PPC ad strategies businesses can implement to increase their return on investment and grow their customer base. Setting a Defined Goal for Advertising Return If you have ever experimented with […]

Creating The Best Content For Your Brand

If you’re a marketer, chances are you’ve heard of static, dynamic and interactive content. But have you really thought about each type of content, and how it benefits your overall marketing goals? Do you know what kind of content you utilize most, and are you using all three? A good website that attracts loyal fans […]

Creating Marketing Content For Lead Generation

Whether you have been utilizing content marketing for lead generation or if you are new to the game, you’ve probably asked yourself “what am I going to write?” The truth is, writing is hard, and writing good content that will result in lead generation is even harder. So how do you get past the terrible […]

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