Develop a Social Media Strategy

Social media, for many, is like a misunderstood giant. Marketers know social media is important, but many don’t understand how to use social media effectively and are unable to provide measurable results. If this sounds like you, you may want to consider reevaluating (or creating) your social media strategy. Defining Your Social Media Strategy The […]

Crafting an Effective Email Marketing Campaign

Email marketing may seem a bit old school when you consider all the avenues available to promote your brand online, but the truth is large corporations and small businesses are utilizing cost-effective email marketing to keep their brands top of mind among their customers. Why use email marketing? The reason is simple: good email marketing […]

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