2019 is almost here and a new year always brings new resolutions, new goals and new promises to yourself. For businesses, those resolutions and goals could be about how you handle your marketing in the new year. Perhaps you don’t do online marketing and understand the value of it. For 2019, you’ve made it your goal to get your online marketing started and to do it the right way! If you are running online marketing, you may not know if your marketing is working to its full potential. If that sounds like you, don’t turn away from Perfect Point Marketing before you understand what it takes to develop and implement the right online marketing plan for 2019!
When was the last time you updated your website? Do you have a website currently? If you are going to implement online marketing, you are going to need a trendy, fast mobile responsive website that is easy for your visitors to use. Google is picky about how your users experience your website when they visit it, so the very first thing that needs to happen is to evaluate your current website and make sure it is ready to perform. Your website should load fast, load photos fast, and be simple and easy to browse.
Search Engine Optimization
Once you have a great website, you want to make sure that potential clients can find you. When a user does a search for a service or item you provide, you want to make sure you show up in the search engine. These are organic searches, more often happening on Google than not. If you are not using search engine optimization services, you are less likely to rank in those searches that your competitors who are running SEO will show up for. Beat out your competitors in organic search by making sure your SEO is on point.
If you have performed a search on Google recently, you know that the first things that show up on the page are ads. Organic listings no longer show up on the very top of the page, which means that if you are not running paid advertising like pay-per-click, users who are looking for the service or item you provide are going to be presented with 4 of your competitor’s ad listings before they reach your organic listing below.
Social Media Management
Everybody is on social media so it only makes sense for your business to have a presence on social media as well. Facebook is a great place to interact with potential customers and get them familiar with your brand – who you are and what you do. This is a simple place to reach your audience and let them know that you can help them.
If you have questions about online marketing going into 2019 and what you need to do to grow your business, contact the professionals at Perfect Point Marketing. We have extensive experience in all online marketing services and web development to help you plan the Perfect online marketing plan for your business!