In a world where attention is currency, attracting the eyes and ears of your target market can be challenging. Not only are you competing against larger companies with nicely funded marketing departments.You’re also competing with social media and the multitude of other distractions for the attention of your prospects.
But this doesn’t mean your marketingstrategy has to cost a ton of money or be overly dramatic in order to stand out from the crowd. Simplicity goes a long way when marketing your business in a digital world.
With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. While you can spend a small fortune on cameras, lighting equipment and editing software, the camera built into your smartphone should be able to capture suitable online video. Include the following elements in your marketing videos to achieve simply brilliant results:
• A keyword-researched headline
• A clear and simple editorial message (don’t try to accomplish too much in one video)
• A call to action (tell the viewer to do something, and when they should do it…preferably NOW!)
What good is a business website unless people visit it often, people buy your products there and your visitor rate continues to grow? Regularly hosting online contests is a marketing solution that will drive traffic, attract new visitors, retain current ones, build your online presence, and increase readership. Try using these buzzwords:
• For a limited time only
• Special offer
• Last chance
• Giving away
People are attracted to the chance of winning something.Offering free items through sweepstakes and giveaways will grow your website, credibility and business. Capitalize on this to achieve simply brilliant results.
If you want people to visit your blog, engage with you and perhaps someday to actually trust you enough to buy something you have to offer—then you have to market your blog.
While blogging evolved out of personal expression, business blogging is less about corporate self-centeredness and more about empathy with customers. Customer centric content for blogging is more relevant and does a much better job of engaging. For most of us, it won’t be enough to simply write great blog articles, filling up our archives with great content. So one of the first things a business should do is to connect with their customers. Empathize with them. Connect with them. And then offer them the solutions they are looking for to achieve simply brilliant results.