instagram

Engage with Instagram

Instagram is a visual media platform that thrives on visually stimulating content. The simplicity of posting on Instagram is appealing from snapping a quick selfie and adding a filter to jazz it up. But any haphazard preparation will be obvious to your followers if you fail to post correctly. Preparation is Necessary As with any […]

understanding hashtags

Hashtag 101

Having a social media presence for your business is a great way to communicate with your target audience. Having direct interaction through social media helps humanize your business with the world. Using hashtags in your posts to create conversations with your followers is a beneficial tool and can be helpful to your brand. We’ll break […]

seo fail

Major SEO Fails

Search Engine Optimization (SEO) is a very important aspect of any online marketing campaign. As a business owner, you may have spent some time online doing some SEO research. Maybe you did a Google search for, “Fast SEO Rankings,” or you’ve read our previous blogs on search engine optimization. No matter how much you know […]

online marketing strategies

Why Integrated Marketing is Essential

Search engine optimizations (SEO), social media, content, email, print advertising, and context, the list goes on and on. There are so many different kinds of marketing in today’s world that it is easy to get them confused. One of the best solutions to solve this issue is pretty simple: integrate your marketing efforts. Integrating your […]

seo experts idaho

Why SEO is So Powerful

Almost every business owner has heard of Search Engine Optimization (SEO). You may be convinced that SEO is the way to go, and you wouldn’t be wrong.  What most business owners often wonder is why SEO is so powerful.  That is where Perfect Point Marketing comes in.  Perfect Point Marketing is going to show you […]

seomyths

Busting Myths About SEO

Here at Perfect Point Marketing we understand how SEO works. We love talking about SEO and how it works. That is why we are here to bust some myths about SEO that you may believe. When it comes to SEO there are essentially three different types of people. The people who have a passion for […]

Content Marketing Idaho Falls

5 Benefits of Blogging For Your Small Business

Do you cringe and feel a little guilty when you hear the word “blog?” It’s time to change that mindset around. Blogging has countless benefits, and is a great marketing tool. Here are some of our favorite reasons to blog that will be sure to leave you running for your computer to whip up your […]

Marketing success Idaho Falls

5 Traits To Becoming A Great Leader

The saying, “you are born with it” can only go so far when it comes to being a leader. While I do believe it is easier for some to have these traits of a great leader than others; I firmly believe that anyone that works hard enough and has a true desire to help people […]

Content Writing | Perfect Point Marketing

3 Simple Tips For Writing Engaging Content

Important: web copy is skimmed NOT read. If you want to engage your visitors (and who doesn’t…right?) then you need to give them what they came looking for, AND give it to them quick. Your web visitors are hunting for information or products. If you approach your content writing with the understanding that they make […]

Email Marketing | Perfect Point Marketing

Using Emails To Drive Traffic

Email has been around longer than the internet. And over those many years, people have become increasingly more skeptical of the influx of marketing emails that end up in their inboxes. Since there are over 144 billion emails sent each day, email is a great way to capture your customer’s attention if used correctly. Take […]

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