SEO and Long-Tail Keywords

Search engine optimization is alive and well, but the original definition certainly no longer applies. SEO, in its literal sense, means to take steps to improve ranking in online search engines. While that used to mean focusing on keywords, anchor text and link building, changes to the Google algorithm has shifted the focus to relevant […]

How to Effectively Use Video for Content Marketing

As the digital marketing landscape continues to change, expect to see a shift toward more video content. Marketing with videos online and through social media is expected to grow, and while most brands are focusing on written content marketing, you can get ahead of the pack by producing videos today. The shift toward video marketing […]

Develop a Social Media Strategy

Social media, for many, is like a misunderstood giant. Marketers know social media is important, but many don’t understand how to use social media effectively and are unable to provide measurable results. If this sounds like you, you may want to consider reevaluating (or creating) your social media strategy. Defining Your Social Media Strategy The […]

Crafting an Effective Email Marketing Campaign

Email marketing may seem a bit old school when you consider all the avenues available to promote your brand online, but the truth is large corporations and small businesses are utilizing cost-effective email marketing to keep their brands top of mind among their customers. Why use email marketing? The reason is simple: good email marketing […]

Perfect Point Delivers Measurable Marketing Results

  As marketers, we are faced with the daily struggle of needing to justify marketing spending by providing measurable results of various marketing programs to those who make budgeting decisions. We may know (or think we know) that something is working, but without being able to connect the dots between our marketing efforts and sales […]

Using Custom Embroidered Hats to Promote Your Brand

Having your company logo embroidered on a hat or other piece of headwear can be a great way to promote your business. Hats have several uses, from uniforms to everyday casual wear, and there are hundreds of styles and colors to choose from to match your brand. Perfect Point Marketing can help you design and […]

Benefits of Custom Branded Apparel for Your Business

Regardless of your type of business and whether you deal directly with customers or with other businesses, custom branded apparel can benefit your bottom line and enhance your brand. Logo embroidered apparel or screen printed apparel adds tremendous value for your business, organization and brand. According to Perfect Point Marketing the benefits of wearing and […]

Expert SEO for Assisted Living

How are future residents finding you? Assisted Living and related keywords are some of the fastest growing online searches. If you are wondering if your target audience is searching online then wonder no more…the answer is YES! Expert SEO (Search Engine Optimization) for assisted living facilities is not only valuable…it is critical! Your future residents […]

Converting your Website Leads to Customers

You may be doing everything right to drive traffic to your website—you are actively posting content optimized for SEO, you’re sharing it on social media, your search rankings are good and influential people in your industry are sharing your content—but if your web visits are not turning into leads you are missing a huge part […]

3 Reasons Why Your Business Should Use Facebook

The edge of the diving board can be a scary place. For some people there is no fear and they love the jump. But, others stand looking over the edge thinking it looked like fun before they climbed up or maybe they never wanted to do it, but were pressured to climb up there. When […]

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