Benefits of EFT

Emotional Freedom Techniques or EFT is a pain-free procedure based on ancient principles of acupuncture. EFT is a simple tapping procedure that works to gently realign the body’s energy system, and is one of the techniques used by Options Counseling in Idaho. EFT works to address a number of unresolved emotional issues including fears or […]

5 Things To Know About Location-Based Marketing

Location-based marketing is expected to trend upward this year, and as technology makes it increasingly easier to pinpoint the location of potential customers the possibilities for digital marketing continue to grow. Location-based technology, driven by the increase in smartphone use and the availability of mobile payments, has opened up a new slew of opportunities for […]

Redesign and inbound marketing

The Internet is a constantly changing world, and if you feel like your website is getting a little stale it probably is. You may have considered a website redesign, but the project has likely been put off due to other projects or budget issues. But what you’re really doing is putting off the inevitable—you still […]

SEO and Long-Tail Keywords

Search engine optimization is alive and well, but the original definition certainly no longer applies. SEO, in its literal sense, means to take steps to improve ranking in online search engines. While that used to mean focusing on keywords, anchor text and link building, changes to the Google algorithm has shifted the focus to relevant […]

How to Effectively Use Video for Content Marketing

As the digital marketing landscape continues to change, expect to see a shift toward more video content. Marketing with videos online and through social media is expected to grow, and while most brands are focusing on written content marketing, you can get ahead of the pack by producing videos today. The shift toward video marketing […]

Develop a Social Media Strategy

Social media, for many, is like a misunderstood giant. Marketers know social media is important, but many don’t understand how to use social media effectively and are unable to provide measurable results. If this sounds like you, you may want to consider reevaluating (or creating) your social media strategy. Defining Your Social Media Strategy The […]

Crafting an Effective Email Marketing Campaign

Email marketing may seem a bit old school when you consider all the avenues available to promote your brand online, but the truth is large corporations and small businesses are utilizing cost-effective email marketing to keep their brands top of mind among their customers. Why use email marketing? The reason is simple: good email marketing […]

Perfect Point Delivers Measurable Marketing Results

  As marketers, we are faced with the daily struggle of needing to justify marketing spending by providing measurable results of various marketing programs to those who make budgeting decisions. We may know (or think we know) that something is working, but without being able to connect the dots between our marketing efforts and sales […]

Using Custom Embroidered Hats to Promote Your Brand

Having your company logo embroidered on a hat or other piece of headwear can be a great way to promote your business. Hats have several uses, from uniforms to everyday casual wear, and there are hundreds of styles and colors to choose from to match your brand. Perfect Point Marketing can help you design and […]

Benefits of Custom Branded Apparel for Your Business

Regardless of your type of business and whether you deal directly with customers or with other businesses, custom branded apparel can benefit your bottom line and enhance your brand. Logo embroidered apparel or screen printed apparel adds tremendous value for your business, organization and brand. According to Perfect Point Marketing the benefits of wearing and […]

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