Marketing Your Business Online: Lessons from the Lemonade Stand

I was impressed this week with the lessons we can learn from the basics of a summer lemonade stand. It turns out there are crucial lessons to be learned from the unwavering determination that a group of entrepreneurial children have as they work to capitalize on the long hot summer days. For businesses working to […]

Using LinkedIn to Generate New Leads

LinkedIn can be a powerful way to promote your business and yourself. The professional networking website is designed to connect professionals socially, and can also be a powerful lead generation tool when used correctly. LinkedIn is uniquely positioned to be the most effective lead generation tool among social media platforms. The majority of small and […]

How To Design A Website That Will Result In Sales

Websites are expensive. They cost time and money. It’s imporant that your website is created to result in sales for years to come. So how is it done? Do you want traffic or is it sales you’re after? We all know that we can’t get sales in our business’ if we don’t have a steady […]

6 Critical Web Design Mistakes Companies Make

Your website speaks volumes about your company! A well-designed website should attract visitors, move them through the conversion process, and solve a problem for them! A website that is “done correctly” is one that reaches your ideal buyer persona, meets your company goals, and solves problems for your customers. It isn’t all about creating a […]

Implementing Search Engine Optimization (SEO) for Your Website

Search engine optimization or SEO is constantly changing, if you took the time to learn SEO and implement it on your website a year ago or even a few months ago, odds are your understanding of SEO is probably out of date. Google is the number one search engine, with almost 31 Billion searches per […]

How Promo Products Can Boost Brand Recognition

How Promo Products Can Boost Brand Recognition Branded and custom promotional products can be of tremendous value to your business, providing lasting impressions and brand recognition. Promo products, especially ones that are functional or useful to the recipient, will be used repeatedly over time, gathering hundreds of impressions and instilling your brand in the forefront […]

How Promo Products Can Boost Brand Recognition

Branded and custom promotional products can be of tremendous value to your business, providing lasting impressions and brand recognition. Promo products, especially ones that are functional or useful to the recipient, will be used repeatedly over time, gathering hundreds of impressions and instilling your brand in the forefront of your customer’s minds. Promotional products can […]

SEO Company in Pocatello, Idaho

What Is SEO? SEO stands for “search engine optimization.” It’s the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines including Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what […]

SEO Company in Blackfoot Idaho

What Is SEO? SEO stands for “search engine optimization.” It’s the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines including Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what […]

Web Design Idaho Falls

Comprehensive, Modern and Custom Website Design in Idaho Falls Perfect Point Marketing goes beyond “run of the mill” standard web design in Idaho Falls to build your brand and turn your website visitors into customers. We offer comprehensive solutions that combine human factors, custom programming, branding, and interface design to create innovative websites to fit the needs […]

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