Using Hashtags To Promote Your Business

Facebook is the latest social media platform to adopt the use of hashtags, and as the significance of the pound sign increases, the more important it is for small businesses to start using the free tool to boost their marketing efforts. The History of the Hashtag The use of the pound sign in front of […]

Using Eco-Friendly Promotional Products

Eco-friendly promotional products are a great choice whether you are wanting to make a statement or if you simply want to reduce your businesses’ footprint. There are two primary types of eco-friendly promotional products—those that are made of recyclable and natural materials and those that promote a greener lifestyle. When you first think about promotional […]

Using Custom Embroidered Hats To Promote Your Brand

Using Custom Embroidered Hats to Promote Your Brand Having your company logo embroidered on a hat or other piece of headwear can be a great way to promote your business. Hats have several uses, from uniforms to everyday casual wear, and there are hundreds of styles and colors to choose from to match your brand. […]

Twitter Study Shows Online Advertising Drives In-Store Sales

As advertisers invest more and more money into online marketing, still 94 percent of all retail activity in the United States happens in physical stores. Quantifying online advertising efforts has been a challenge, and it has been extremely difficult or impossible to correlate purchases made in-store with advertising online—until now. Twitter recently partnered with Datalogix, […]

Twitter Introduces Custom Timelines

Twitter has announced a great new tool that will help users organize their tweets and tweets about them, giving marketers a powerful new tool in their extensive and continually growing social media toolbox. Twitter’s custom timelines allow users to create a timeline of tweets for just about anything—events, topics, breaking news, chats and more. The […]

Twitter Adds Photo Tagging, Multiple Photos

In an effort to compete more effectively with photo-centric social media apps like Instagram, Pinterest and even Facebook, Twitter has added two new features that provide greater functionality for those wanting to tweet photos. The first feature allows users to share up to four photos in any single post. Previously, just one photo could be […]

Tips for Updating Your Company Logo

Your logo is a reflection of your company, and helps convey messages about your brand to your customers. What colors, shapes, font styles and images that you use all impact how your company is perceived by the public, and sometimes these elements need to be refreshed as businesses evolve, design standards change or for usefulness. […]

The Pros And Cons Of Marketing Automation

Marketing automation can be a very valuable tool for businesses seeking to grow their social media presence and their lead generation from their website. The term “marketing automation” has been broadly adopted to refer to both scheduled social media content as well as automatic, personalized emails scheduled to send at certain points in the sales […]

The Marketers Guide To Growth Hacking

Growth hacking is a relatively new term and describes a type of marketing style that encourages fast, sustained growth with very little cost. Growth hackers are commonplace today in the startup technology industry where there are dozens or even hundreds of companies promoting a similar app or service. Growth hackers are those who find a […]

Pinterest Launches Interests Feed

Pinterest has announced a new feature they are calling “Interests” that will make it easier for users to discover new content related to their interests. Pinterest will utilize search and browsing history as well as pinned content to help deliver personalized content directly to the user. The Interests feed is separate from the home feed […]

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