The saying, “you are born with it” can only go so far when it comes to being a leader. While I do believe it is easier for some to have these traits of a great leader than others; I firmly believe that anyone that works hard enough and has a true desire to help people […]
Important: web copy is skimmed NOT read. If you want to engage your visitors (and who doesn’t…right?) then you need to give them what they came looking for, AND give it to them quick. Your web visitors are hunting for information or products. If you approach your content writing with the understanding that they make […]
Email has been around longer than the internet. And over those many years, people have become increasingly more skeptical of the influx of marketing emails that end up in their inboxes. Since there are over 144 billion emails sent each day, email is a great way to capture your customer?s attention if used correctly. Take […]
Each day I am asked how can I get people to find my business and ultimately turn into a sale? We are blessed to live in the age we do because getting your name and business out there is so easy to do. It just takes consistency, patience and at times a little bit of […]
Sales?what a love/hate relationship we all have with it. There is nothing as rewarding as closing a big sale or as disheartening as a day full of no?s. As we all know without sales, businesses wouldn?t have the capital to run or means to provide a service or product. If you are like me there […]
There are countless articles written about the pro?s and con?s of being an entrepreneur. We study them, we debate them, we learn from them, and if you?re anything like me they are part of your daily personal development studies. But, the hands down best ?pro? to being an entrepreneur is the power to change. As […]
Founded in 2012, Perfect Point Marketing is a creative Traditional & Digital Full-Service Marketing Firm headquartered in Blackfoot, ID. Started by Michael Johnson and Katie Harris the partnership has resulted in amazing synergy and spectacular results for our clients.