seo experts idaho

Why SEO is So Powerful

Almost every business owner has heard of Search Engine Optimization (SEO). You may be convinced that SEO is the way to go, and you wouldn’t be wrong.  What most business owners often wonder is why SEO is so powerful.  That is where Perfect Point Marketing comes in.  Perfect Point Marketing is going to show you […]

Content Marketing Idaho Falls

5 Benefits of Blogging For Your Small Business

Do you cringe and feel a little guilty when you hear the word “blog?” It’s time to change that mindset around. Blogging has countless benefits, and is a great marketing tool. Here are some of our favorite reasons to blog that will be sure to leave you running for your computer to whip up your […]

Marketing success Idaho Falls

5 Traits To Becoming A Great Leader

The saying, “you are born with it” can only go so far when it comes to being a leader. While I do believe it is easier for some to have these traits of a great leader than others; I firmly believe that anyone that works hard enough and has a true desire to help people […]

Content Writing | Perfect Point Marketing

3 Simple Tips For Writing Engaging Content

Important: web copy is skimmed NOT read. If you want to engage your visitors (and who doesn’t…right?) then you need to give them what they came looking for, AND give it to them quick. Your web visitors are hunting for information or products. If you approach your content writing with the understanding that they make […]

Email Marketing | Perfect Point Marketing

Using Emails To Drive Traffic

Email has been around longer than the internet. And over those many years, people have become increasingly more skeptical of the influx of marketing emails that end up in their inboxes. Since there are over 144 billion emails sent each day, email is a great way to capture your customer’s attention if used correctly. Take […]

Marketing Idaho

Using One of Your Greatest Assets – Your Website

Each day I am asked how can I get people to find my business and ultimately turn into a sale? We are blessed to live in the age we do because getting your name and business out there is so easy to do. It just takes consistency, patience and at times a little bit of […]

Marketing Company Idaho Falls

5 Simple Sales Principles That Will Make You Successful

Sales…what a love/hate relationship we all have with it. There is nothing as rewarding as closing a big sale or as disheartening as a day full of no’s. As we all know without sales, businesses wouldn’t have the capital to run or means to provide a service or product. If you are like me there […]

Perfect Point Marketing

Entrepreneurs Have The Power to Change

There are countless articles written about the pro’s and con’s of being an entrepreneur. We study them, we debate them, we learn from them, and if you’re anything like me they are part of your daily personal development studies. But, the hands down best “pro” to being an entrepreneur is the power to change. As […]

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Separating Your Business From The Rest

50 years ago people would have never thought businesses would operate like we do today. Business and technology have changed so much that those business owners wouldn’t even recognize it. We live in an age where we want things instantly and we thrive off how fast a service or product can be delivered. This can […]

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What You Need to Know about Google’s Mobile Friendly Update

As of April 21st 2015, Google unveiled a new mobile friendly update that will see to it that mobile friendly pages are ranked higher on mobile search results. What this means is that visitors accessing sites on their mobile devices will have an easier time finding results that are readable without tapping or zooming, something […]

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