Coming from a marketing company, it?s probably not a surprise that we are writing about why you should seek the help of a marketing consultant. The truth is, you don?t NEED a marketing consultant to handle your marketing efforts. What you do NEED is to make sure you are handling your marketing strategies effectively for […]
Seriously! Forget about hauling business cards with you as you travel to different events and conferences. Gone are the days of worrying if you are low on cards or if you brought enough with you. Thanks to LinkedIn. The social media app has just released a new mobile feature and it is a game-changer, to […]
Before you start social media marketing, it?s important to understand the fundamentals of good social media marketing. At Perfect Point Marketing we understand the steps you take in your marketing endeavors on social media platforms can build your customer base or lose it. Learn how to become a dynamic social media marketer by understanding some […]
Instagram is a visual media platform that thrives on visually stimulating content. The simplicity of posting on Instagram is appealing from snapping a quick selfie and adding a filter to jazz it up. But any haphazard preparation will be obvious to your followers if you fail to post correctly. Preparation is Necessary As with any […]
Search engine optimizations (SEO), social media, content, email, print advertising, and context, the list goes on and on. There are so many different kinds of marketing in today?s world that it is easy to get them confused. One of the best solutions to solve this issue is pretty simple: integrate your marketing efforts. Integrating your […]
Here at Perfect Point Marketing we understand how SEO works. We love talking about SEO and how it works. That is why we are here to bust some myths about SEO that you may believe. When it comes to SEO there are essentially three different types of people. The people who have a passion for […]
Do you cringe and feel a little guilty when you hear the word ?blog?? It?s time to change that mindset around. Blogging has countless benefits, and is a great marketing tool. Here are some of our favorite reasons to blog that will be sure to leave you running for your computer to whip up your […]
The saying, “you are born with it” can only go so far when it comes to being a leader. While I do believe it is easier for some to have these traits of a great leader than others; I firmly believe that anyone that works hard enough and has a true desire to help people […]
Important: web copy is skimmed NOT read. If you want to engage your visitors (and who doesn’t…right?) then you need to give them what they came looking for, AND give it to them quick. Your web visitors are hunting for information or products. If you approach your content writing with the understanding that they make […]
Email has been around longer than the internet. And over those many years, people have become increasingly more skeptical of the influx of marketing emails that end up in their inboxes. Since there are over 144 billion emails sent each day, email is a great way to capture your customer?s attention if used correctly. Take […]