If you use social media marketing, you know that marketing tactics change often. It’s important as a marketer to stay up to date with the current trends and where those trends are going. It’s also important to know where the future of social media marketing is going and how to jump in on the new trends quickly.
Video content has been on the rise for a while. Cisco VNI (Visual Networking Index) Forecast Report reported that of the total consumer traffic in 2017, 75% was video traffic alone. Not only is video traffic leading consumer traffic, but it is also expected to increase another 7% by 2022. As social networking sites started to understand how important video content is for marketing, they started adding features to their sites to encourage video. Meeting marketer expectations helps social media sites become top choices for marketers.
When marketing on social media, you absolutely have to pay attention to which sites people are in. This includes emerging and growing sites. Facebook dominates social media with over 2.2 billion users and is the top choice for marketing on social media. However, sites like YouTube and Instagram are nothing to joke about. Both sites are perfect for marketing to a targeted audience and drive conversions. When new social media sites start trending, it’s time to jump aboard. Some of the sites we want to pay attention to now are:
Remember Fyre Festival in 2017? The festival was a complete failure but the marketing was a MASSIVE success! Fyre Media used well-known high-fashioned models like Gigi Hadid, Kendall Jenner, and Hailey Baldwin to name a few, to promote the event. These people were called Influencers. Each girl was paid a large amount of money to post about the event on social media sites. Though there were technicalities that were overlooked for the Fyre Festival promotions, the concept of Influencer Marketing is extremely effective and is sure to trend upward.
Chatbots really gained attraction in 2018. Though less than 1% of 1000 trending B2B companies used chatbot, it is something that may be the wave of the future. Currently, the chatbot technology is new, and automated conversation is limited to simple prompts. As technology develops, it is expected that chatbots will be able to interact with customers in a more personal way. As for right now, customers prefer talking to real people who can answer their questions. We’ll see where this goes.
Of course, these are just a few of the many different trends happening in social media and just a glimpse of what social media marketing in 2019 might look like, but we can definitely expect to focus more on video content, automation, and influencers to rise up as the preferred social media marketing strategies.
To learn more about how social media works and how it can work for you, contact the social media marketing professionals at Perfect Point Marketing. We always have our hands on the latest and greatest so that you are always getting the best in the business!