Understanding Mobile-Friendly Website Design

Mobile Friendly Website Design If you are a business owner you obviously want your customers to have a pleasant experience when visiting your website. Did you know that just under 30 percent of all online traffic is coming from mobile devices? Even more… did you know that number is going to continue to rise.  You simply can not afford to ignore your online consumer. You need a mobile friendly website design that makes their online experience with you superior to your competition.

There are several approaches that can be used when designing a mobile-friendly website. These include making the site responsive, this means everything on the page including the URL, images, and HTML remain the same as on a PC, but the CSS gives different rules that are based on the browser width. The second approach is referred to as dynamic serving, whereby the URL remains the same but different HTML and CSS are sent by the server depending on the mobile device accessing the page. The other way is to have a separate mobile site, which is hosted on a subdomain for instance, m.domain.com or a subfolder e.g. www.domain.com/mobile.

There are several factors that you should consider when deciding which approach is best for your business. One of the questions you need to ask yourself is whether you have the design resources to enable you to create a mobile version of your site. Also, you need to know what you want your visitors to do on your mobile site, that is, how do you want the site to convert?

With so many customers turning to the internet for their everyday purchases, transactions, and information it is CRITICAL  that your site makes a good first impression. You do not want a future client or customer to BOUNCE because of your website. Many visitors will turn away if they come across a site that does not allow for smooth navigation on their mobile devices. And with the Google Mobile-Friendly update that began rolling out on April 21, 2015  if you wish to emerge on top of the competition as far as mobile SEO goes, a mobile-friendly site is a must have.

The marketing and design team at Perfect Point Marketing will help you achieve your online marketing goals. For a free consultation call today 208-681-6448.