If you need a website, choosing the right person or company is important. A good website can drive business and a poor one can drive business away. Most people especially those who lack the skills to build our own website, don’t necessarily know what we are looking for.
To start with, just because you need a website doesn’t necessarily mean you’re looking just for a Web Designer. Many people “design” websites, but the term is tricky because this doesn’t always mean they provide the same services. Confused already? Allow me to explain.
A Website Designer determines page layout, text location, placement of graphics as well as the colors and fonts used on your site. They also decide on navigation and how to cross-link pages. This individual often serves as the project manager for your site design.
A Website Programmer creates the code to make the site run. They are responsible for the technical stuff that happens behind the scenes and make for a smooth experience for visitors.
Graphic Designers/Artists choose, and sometimes create, graphics, page layout designs, logos, photos, and illustrations. This person is the visual artist responsible for the brand image for your site.
An Internet Marketing Consultant works with you to determine your overall marketing strategy; in other words, how to get more traffic and sales from your website.
A Copywriter writes the copy (text) on your website for the purpose of advertising or marketing. Typically the copy is intended to persuade someone to buy a product or to influence his or her beliefs.
Now these titles are not official and there are certainly others that are used. And quite often, one individual can fulfill more than one of these roles. The point is, when you need a website there is more involved than simply “designing your website”.
Before choosing a web design company, take some time to understand what you need. Perfect Point Marketing recommends that you ask these questions:
The more you understand about your needs up front, the better and the quicker the entire process will move for you.
Once you have a good idea about what you need, how do you go about finding the right company for the job? There are a number of companies in Idaho Falls who offer web design services to choose from. Here are a few things to look for:
Your website is a key component of the success of your business. Taking the time to find the right web design company will go a long way in making sure your site is a good investment.