Website design is much more than the look and aesthetic of your website for your Montana business. Consider all the things your website does for your company—it provides a first impression of your business, provides information about your products or services, and provides a means for your customers to contact you.
Now think of all the things you wish your website did for your Montana business—gather leads, increase conversions, boost your SEO efforts, and display correctly on mobile devices. If your website is more than a few years old, chances are you are not taking advantage of all that has changed in website design in recent years, and your Montana business may be missing out.
Just about every website could use an update to their website design, and chances are your Montana business has one of those. Website design has evolved dramatically in the past few years to be search-engine friendly, mobile-friendly, and user-friendly, and most existing website designs do not take these things into consideration.
If you are not sure whether you should make changes to your existing website design, Perfect Point Marketing offers a free website analysisthat will show you how your website is performing, where you rank in search engine results, and how you can improve upon both.
A website today needs to be much more than a placeholder for vital company information for your Montana business. Website design needs to be responsive, mobile-friendly, and easy to use. On the backend, websites must be designed for optimal SEO performance, utilizing search-friendly page names and structured data that helps your Montana business appear clearly in search results.
To determine the effectiveness of your website design, you must also include trackable elements to identify potential problem spots with your design. Lead-generating content and forms can also be used to measure the effectiveness of your website design, and can be useful tools for generating leads for your Montana business. Essentially, good website design today does not simply mean the website looks good, but that it must also be functional and a valuable asset for your Montana company.
Today many people are accessing websites on their mobile phones, making it extremely important that your Montana business has a mobile-friendly website that displays correctly on mobile phones and tablet devices. If your website does not include responsive website design or a designated mobile-friendly website, your mobile website visitors are probably doing a lot of scrolling and zooming, or just giving up because they can’t navigate your website.
For local businesses in Montana, it is increasingly important to have a mobile-friendly website design that is easy to navigate and that scales correctly, with fonts large enough to read on a mobile device. We want your Montana business to have an effective and engaging website design so you can grow your business.
Search engine optimization continues to evolve as Google updates their search algorithm to display the websites most relevant to the individual searching. Because of these changes, it’s possible your website design is not taking advantage of everything available to improve your search engine rankings and appearance in search results.
The physical structure of your website and the content on each page all affect your search engine rank and appearance, and can significantly impact how well your Montana website performs in searches. Perfect Point Marketing can evaluate your Montana business website and identify areas that can be improved for better SEO performance.
What is lacking in most website design is the ability to gather information from your potential customers, and the burden is often placed on the customer to call or email you. Websites can be designed to optimize lead generation, utilizing contact forms where your customer enters their information, placing the burden on you to contact them.
Website design services utilizing landing pages specific to your customer’s needs can result in higher conversions for your Montana business. Perfect Point Marketing can design and optimize landing pages for the most return on your investment. Your website design can have a big impact on the presentation of your Utah business online, and if it’s not up to par Perfect Point Marketing can help.