As marketers, we are faced with the daily struggle of needing to justify marketing spending by providing measurable results of various marketing programs to those who make budgeting decisions. We may know (or think we know) that something is working, but without being able to connect the dots between our marketing efforts and sales […]
Having your company logo embroidered on a hat or other piece of headwear can be a great way to promote your business. Hats have several uses, from uniforms to everyday casual wear, and there are hundreds of styles and colors to choose from to match your brand. Perfect Point Marketing can help you design and […]
Regardless of your type of business and whether you deal directly with customers or with other businesses, custom branded apparel can benefit your bottom line and enhance your brand. Logo embroidered apparel or screen printed apparel adds tremendous value for your business, organization and brand. According to Perfect Point Marketing the benefits of wearing and […]
How are future residents finding you? Assisted Living and related keywords are some of the fastest growing online searches. If you are wondering if your target audience is searching online then wonder no more…the answer is YES! Expert SEO (Search Engine Optimization) for assisted living facilities is not only valuable?it is critical! Your future residents […]
You may be doing everything right to drive traffic to your website?you are actively posting content optimized for SEO, you?re sharing it on social media, your search rankings are good and influential people in your industry are sharing your content?but if your web visits are not turning into leads you are missing a huge part […]
The edge of the diving board can be a scary place. For some people there is no fear and they love the jump. But, others stand looking over the edge thinking it looked like fun before they climbed up or maybe they never wanted to do it, but were pressured to climb up there. When […]
The ever-changing world of digital marketing is difficult to stay ahead of. With its technological advancements and improvements to our marketing processes, it should make the life of the marketer easier. But the reality is that your busy. And every marketer has, at their fingertips, the tools to be successful. But there is flip side […]
We?ve all heard the phrase ?content is king,? but knowing what that means and how it can help promote your business online is misunderstood by many. Content marketing is growing in importance fueled by standards set by Google?s continually updated search algorithms. Understanding what content you need, how to use it and what it will […]
I was impressed this week with the lessons we can learn from the basics of a summer lemonade stand. It turns out there are crucial lessons to be learned from the unwavering determination that a group of entrepreneurial children have as they work to capitalize on the long hot summer days. For businesses working to […]
LinkedIn can be a powerful way to promote your business and yourself. The professional networking website is designed to connect professionals socially, and can also be a powerful lead generation tool when used correctly. LinkedIn is uniquely positioned to be the most effective lead generation tool among social media platforms. The majority of small and […]