Businesses invest a lot of time and money into creating a working website to promote their business online. But after all that time and energy is put in and the website fails to meet expectations, there are small tweaks that can be implemented to improve performance dramatically. A website should be seen as something that […]
Emotional Freedom Techniques or EFT is a pain-free procedure based on ancient principles of acupuncture. EFT is a simple tapping procedure that works to gently realign the body?s energy system, and is one of the techniques used by Options Counseling in Idaho. EFT works to address a number of unresolved emotional issues including fears or […]
Location-based marketing is expected to trend upward this year, and as technology makes it increasingly easier to pinpoint the location of potential customers the possibilities for digital marketing continue to grow. Location-based technology, driven by the increase in smartphone use and the availability of mobile payments, has opened up a new slew of opportunities for […]
The Internet is a constantly changing world, and if you feel like your website is getting a little stale it probably is. You may have considered a website redesign, but the project has likely been put off due to other projects or budget issues. But what you?re really doing is putting off the inevitable?you still […]
Search engine optimization is alive and well, but the original definition certainly no longer applies. SEO, in its literal sense, means to take steps to improve ranking in online search engines. While that used to mean focusing on keywords, anchor text and link building, changes to the Google algorithm has shifted the focus to relevant […]
As the digital marketing landscape continues to change, expect to see a shift toward more video content. Marketing with videos online and through social media is expected to grow, and while most brands are focusing on written content marketing, you can get ahead of the pack by producing videos today. The shift toward video marketing […]
Social media, for many, is like a misunderstood giant. Marketers know social media is important, but many don?t understand how to use social media effectively and are unable to provide measurable results. If this sounds like you, you may want to consider reevaluating (or creating) your social media strategy. Defining Your Social Media Strategy The […]
Email marketing may seem a bit old school when you consider all the avenues available to promote your brand online, but the truth is large corporations and small businesses are utilizing cost-effective email marketing to keep their brands top of mind among their customers. Why use email marketing? The reason is simple: good email marketing […]
As marketers, we are faced with the daily struggle of needing to justify marketing spending by providing measurable results of various marketing programs to those who make budgeting decisions. We may know (or think we know) that something is working, but without being able to connect the dots between our marketing efforts and sales […]
Having your company logo embroidered on a hat or other piece of headwear can be a great way to promote your business. Hats have several uses, from uniforms to everyday casual wear, and there are hundreds of styles and colors to choose from to match your brand. Perfect Point Marketing can help you design and […]