Important: web copy is skimmed NOT read. If you want to engage your visitors (and who doesn’t…right?) then you need to give them what they came looking for, AND give it to them quick. Your web visitors are hunting for information or products. If you approach your content writing with the understanding that they make […]
Email has been around longer than the internet. And over those many years, people have become increasingly more skeptical of the influx of marketing emails that end up in their inboxes. Since there are over 144 billion emails sent each day, email is a great way to capture your customer?s attention if used correctly. Take […]
Each day I am asked how can I get people to find my business and ultimately turn into a sale? We are blessed to live in the age we do because getting your name and business out there is so easy to do. It just takes consistency, patience and at times a little bit of […]
Sales?what a love/hate relationship we all have with it. There is nothing as rewarding as closing a big sale or as disheartening as a day full of no?s. As we all know without sales, businesses wouldn?t have the capital to run or means to provide a service or product. If you are like me there […]
There are countless articles written about the pro?s and con?s of being an entrepreneur. We study them, we debate them, we learn from them, and if you?re anything like me they are part of your daily personal development studies. But, the hands down best ?pro? to being an entrepreneur is the power to change. As […]
50 years ago people would have never thought businesses would operate like we do today. Business and technology have changed so much that those business owners wouldn?t even recognize it. We live in an age where we want things instantly and we thrive off how fast a service or product can be delivered. This can […]
As of April 21st 2015, Google unveiled a new mobile friendly update that will see to it that mobile friendly pages are ranked higher on mobile search results. What this means is that visitors accessing sites on their mobile devices will have an easier time finding results that are readable without tapping or zooming, something […]
If you are a business owner you obviously want your customers to have a pleasant experience when visiting your website. Did you know that?just under 30 percent of all online traffic is coming from mobile devices? Even more… did you know that number is going to continue to rise. ?You simply can not afford to […]
As a new business owner, you?re likely to invest a lot of time and money in property and equipment. Investing in the creation of your logo is equally as important. A well-designed logo is an essential part of any company’s overall marketing strategy. The Importance Of Logo As the company’s major graphical representation, logos are […]
Social impacts all corners of your company. For this reason, nobody should ?own? the social media strategy in your organization. The first step in the process is to create a cross-functional team to help conceive and operate the rest ..
Founded in 2012, Perfect Point Marketing is a creative Traditional & Digital Full-Service Marketing Firm headquartered in Blackfoot, ID. Started by Michael Johnson and Katie Harris the partnership has resulted in amazing synergy and spectacular results for our clients.