Facebook has officially announced the end of Sponsored Story ads on the social media network, and many are wondering how this change will impact advertising on Facebook. The reality? Not much. Facebook has been working to evolve their advertising offerings over the past year and businesses now have many more opportunities for advertising than before. […]
Social media websites continue to look for new ways to grow revenue, and in result continue to give business owners new ways to reach a broader audience. Sponsored updates are now a standard advertising option on all major social media platforms, and a new option for sponsored updates on LinkedIn allows advertisers the opportunity to […]
Facebook is the latest social media platform to adopt the use of hashtags, and as the significance of the pound sign increases, the more important it is for small businesses to start using the free tool to boost their marketing efforts. The History of the Hashtag The use of the pound sign in front of […]
Eco-friendly promotional products are a great choice whether you are wanting to make a statement or if you simply want to reduce your businesses? footprint. There are two primary types of eco-friendly promotional products?those that are made of recyclable and natural materials and those that promote a greener lifestyle. When you first think about promotional […]
Using Custom Embroidered Hats to Promote Your Brand Having your company logo embroidered on a hat or other piece of headwear can be a great way to promote your business. Hats have several uses, from uniforms to everyday casual wear, and there are hundreds of styles and colors to choose from to match your brand. […]
As advertisers invest more and more money into online marketing, still 94 percent of all retail activity in the United States happens in physical stores. Quantifying online advertising efforts has been a challenge, and it has been extremely difficult or impossible to correlate purchases made in-store with advertising online?until now. Twitter recently partnered with Datalogix, […]
Twitter has announced a great new tool that will help users organize their tweets and tweets about them, giving marketers a powerful new tool in their extensive and continually growing social media toolbox. Twitter?s custom timelines allow users to create a timeline of tweets for just about anything?events, topics, breaking news, chats and more. The […]
In an effort to compete more effectively with photo-centric social media apps like Instagram, Pinterest and even Facebook, Twitter has added two new features that provide greater functionality for those wanting to tweet photos. The first feature allows users to share up to four photos in any single post. Previously, just one photo could be […]
Your logo is a reflection of your company, and helps convey messages about your brand to your customers. What colors, shapes, font styles and images that you use all impact how your company is perceived by the public, and sometimes these elements need to be refreshed as businesses evolve, design standards change or for usefulness. […]
Marketing automation can be a very valuable tool for businesses seeking to grow their social media presence and their lead generation from their website. The term ?marketing automation? has been broadly adopted to refer to both scheduled social media content as well as automatic, personalized emails scheduled to send at certain points in the sales […]