Growth hacking is a relatively new term and describes a type of marketing style that encourages fast, sustained growth with very little cost. Growth hackers are commonplace today in the startup technology industry where there are dozens or even hundreds of companies promoting a similar app or service. Growth hackers are those who find a […]
Pinterest has announced a new feature they are calling ?Interests? that will make it easier for users to discover new content related to their interests. Pinterest will utilize search and browsing history as well as pinned content to help deliver personalized content directly to the user. The Interests feed is separate from the home feed […]
Pinterest recently announced a new type of rich pin that allows users to map the location of their pins, opening up an entirely new opportunity for marketers. The addition is especially helpful to travel and hospitality type businesses, but with a little creativity any business seeking to attract out-of-towners can put place pins to work […]
As marketers and small business owners, we know that our job changes everyday as new technology is introduced and we continue to look for new ways to effectively reach our target audience. Looking forward, there are several new trends emerging that will be prevalent in the coming years. Mobile Usage Will Continue to Increase According […]
Do you know what people are saying about your company online? Are you monitoring social media and user-generated reviews on Google or Yelp? If not?and the reviews are not favorable?they could be hurting your marketing efforts and your bottom line. Online reputation management is growing in importance as more and more people research a company […]
In recent years a new term has been going about that describes the next generation?millenials. Millenials, sometimes referred to as Generation Y, were those born sometime between the early 1980s and early 2000s. What makes this generation distinctly different than previous generations? Technology. Most millenials grew up during the time where computers were common in […]
Using LinkedIn to Generate New Leads LinkedIn can be a powerful way to promote your business and yourself. The professional networking website is designed to connect professionals socially, and can also be a powerful lead generation tool when used correctly. LinkedIn is uniquely positioned to be the most effective lead generation tool among social media […]
LinkedIn has added a new feature that allows companies with multiple brands or products to create niche pages to target specific audiences. The new feature, called Showcase Pages, will allow brands to target their messaging in a much more efficient manner than through a consolidated company page. Not everyone will want to utilize showcase pages, […]
LinkedIn has added two new tools designed to optimize and measure content marketing efforts on the social networking platform. The two new features?Content Marketing Score and Trending Content?will provide marketers with an overall score of how well their content stacks up against similar content and will help marketers identify what types of content their target […]
Inbound marketing is a relatively new way of thinking of marketing that many small and medium sized businesses are just starting to embrace. It requires more work, but is less expensive than traditional marketing and can get significantly better results. Inbound marketing grew in popularity as online marketing started to take hold. An alternative to […]