Facebook To Roll Out Auto-Play Video Ads

When Facebook announced it would begin rolling out paid video advertisements that would automatically start playing when a user scrolls past on their newsfeed, many people were obviously not thrilled. The good news for both Facebook users and advertisers is that the videos will not have sound unless clicked, and videos will be pre-loaded on […]

Facebook Looks To Reduce Spam In News Feed

Facebook recently announced changes that aim to reduce the stories posted by pages that are spammy, while still delivering quality content to the right audience. The announcement is a mixed bag of sorts for marketers already struggling to organically promote their brands on Facebook. The changes makes it harder to get distribution of shared content […]

What Makes A Good Trade Show Giveaway?

If you have ever exhibited or attended a trade show, regardless of your industry, you probably noticed a recurring trend?everyone is handing out custom branded promotional products at their trade show booths. Choosing the right promotional item can drive traffic to your booth, create a memorable experience for attendees, and promote your brand in a […]

Running An Effective Pay Per Click Ad Campaign

Pay per click advertising campaigns can be a great way for small or local businesses to grow their business when done correctly. There are several PPC ad strategies businesses can implement to increase their return on investment and grow their customer base. Setting a Defined Goal for Advertising Return If you have ever experimented with […]

Creating The Best Content For Your Brand

If you?re a marketer, chances are you?ve heard of static, dynamic and interactive content. But have you really thought about each type of content, and how it benefits your overall marketing goals? Do you know what kind of content you utilize most, and are you using all three? A good website that attracts loyal fans […]

Creating Marketing Content For Lead Generation

Whether you have been utilizing content marketing for lead generation or if you are new to the game, you?ve probably asked yourself ?what am I going to write?? The truth is, writing is hard, and writing good content that will result in lead generation is even harder. So how do you get past the terrible […]

Creating Buyer Personas for Your Inbound Marketing Strategy

As marketing continues to evolve and the need for more personalized content grows, buyer personas are becoming a necessity for businesses seeking to reach new customers. Buyer personas help marketers gain a better understanding of who their ideal customer is and how to market specifically to them. Buyer personas are fictional profiles of your ideal […]

Creating An Effective Facebook Business Page

In today?s digital age, it is nearly essential for your company to have a business fan page on Facebook. It?s also highly probable that you already have one, but it isn?t getting the kind of return you had hoped for. Creating and managing a company page on Facebook requires planning and regular updates, and also […]

Creating A Successful Ad Campaign On Facebook

For those of you who have never considered paid advertising on Facebook because you thought it would be ineffective or complicated, you may be surprised to find out just how easy it really is. Facebook ads help promote your page or content to users who you have not connected with yet. Facebook allows you to […]

Browser Usage Trends

The Internet is an ever-changing landscape and the tools that are used to access and browse the Internet are evolving rapidly. Gone are the days when website designers only had to worry about compatibility with just one or two different browsers. Today, there are five browsers that are most common, many of which have multiple […]

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