Having a social media presence for your business is a great way to communicate with your target audience. Having direct interaction through social media helps humanize your business with the world. Using hashtags in your posts to create conversations with your followers is a beneficial tool and can be helpful to your brand. We?ll break […]
Search engine optimizations (SEO), social media, content, email, print advertising, and context, the list goes on and on. There are so many different kinds of marketing in today?s world that it is easy to get them confused. One of the best solutions to solve this issue is pretty simple: integrate your marketing efforts. Integrating your […]
Each day I am asked how can I get people to find my business and ultimately turn into a sale? We are blessed to live in the age we do because getting your name and business out there is so easy to do. It just takes consistency, patience and at times a little bit of […]
Sales?what a love/hate relationship we all have with it. There is nothing as rewarding as closing a big sale or as disheartening as a day full of no?s. As we all know without sales, businesses wouldn?t have the capital to run or means to provide a service or product. If you are like me there […]
There are countless articles written about the pro?s and con?s of being an entrepreneur. We study them, we debate them, we learn from them, and if you?re anything like me they are part of your daily personal development studies. But, the hands down best ?pro? to being an entrepreneur is the power to change. As […]
50 years ago people would have never thought businesses would operate like we do today. Business and technology have changed so much that those business owners wouldn?t even recognize it. We live in an age where we want things instantly and we thrive off how fast a service or product can be delivered. This can […]
As of April 21st 2015, Google unveiled a new mobile friendly update that will see to it that mobile friendly pages are ranked higher on mobile search results. What this means is that visitors accessing sites on their mobile devices will have an easier time finding results that are readable without tapping or zooming, something […]
As marketers, we are faced with the daily struggle of needing to justify marketing spending by providing measurable results of various marketing programs to those who make budgeting decisions. We may know (or think we know) that something is working, but without being able to connect the dots between our marketing efforts and sales […]
Having your company logo embroidered on a hat or other piece of headwear can be a great way to promote your business. Hats have several uses, from uniforms to everyday casual wear, and there are hundreds of styles and colors to choose from to match your brand. Perfect Point Marketing can help you design and […]
How Promo Products Can Boost Brand Recognition Branded and custom promotional products can be of tremendous value to your business, providing lasting impressions and brand recognition. Promo products, especially ones that are functional or useful to the recipient, will be used repeatedly over time, gathering hundreds of impressions and instilling your brand in the forefront […]