Pinterest Adds Place Pins For Travel Planning

Pinterest recently announced a new type of rich pin that allows users to map the location of their pins, opening up an entirely new opportunity for marketers. The addition is especially helpful to travel and hospitality type businesses, but with a little creativity any business seeking to attract out-of-towners can put place pins to work […]

Marketing and Social Media Trends to Watch

As marketers and small business owners, we know that our job changes everyday as new technology is introduced and we continue to look for new ways to effectively reach our target audience. Looking forward, there are several new trends emerging that will be prevalent in the coming years. Mobile Usage Will Continue to Increase According […]

Managing Your Online Reputation

Do you know what people are saying about your company online? Are you monitoring social media and user-generated reviews on Google or Yelp? If not?and the reviews are not favorable?they could be hurting your marketing efforts and your bottom line. Online reputation management is growing in importance as more and more people research a company […]

Marketing To Millenials: What You need To Know

In recent years a new term has been going about that describes the next generation?millenials. Millenials, sometimes referred to as Generation Y, were those born sometime between the early 1980s and early 2000s. What makes this generation distinctly different than previous generations? Technology. Most millenials grew up during the time where computers were common in […]

Using LinkedIn To Generate New Leads

Using LinkedIn to Generate New Leads LinkedIn can be a powerful way to promote your business and yourself. The professional networking website is designed to connect professionals socially, and can also be a powerful lead generation tool when used correctly. LinkedIn is uniquely positioned to be the most effective lead generation tool among social media […]

LinkedIn Adds Showcase Pages For Brands

LinkedIn has added a new feature that allows companies with multiple brands or products to create niche pages to target specific audiences. The new feature, called Showcase Pages, will allow brands to target their messaging in a much more efficient manner than through a consolidated company page. Not everyone will want to utilize showcase pages, […]

LinkedIn Adds New Features For Content Marketers

LinkedIn has added two new tools designed to optimize and measure content marketing efforts on the social networking platform. The two new features?Content Marketing Score and Trending Content?will provide marketers with an overall score of how well their content stacks up against similar content and will help marketers identify what types of content their target […]

Understanding Inbound Marketing

Inbound marketing is a relatively new way of thinking of marketing that many small and medium sized businesses are just starting to embrace. It requires more work, but is less expensive than traditional marketing and can get significantly better results. Inbound marketing grew in popularity as online marketing started to take hold. An alternative to […]

How To Use Instagram To Promote Your Brand

A fun app that allows users to snap a photo or shoot a video, apply filters and share it with the world is taking off in the marketing world. Of course, we are taking about Instagram, and if your business has not started using this powerful marketing tool you may be missing out. Many business […]

How To Improve Your Email Click-Through Rate

Email marketing is a great way to connect with your customers and can provide incredibly useful data that you as a marketer can use to your advantage. Click-through data can be used to generate solid leads and allows for deep segmentation, which means you can target content specifically to those interested in certain topics. Of […]

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