How To Identify Long-Tail Keywords or SEO

Let?s face it?as marketers sometimes we get caught up in the numbers. We want to reach the largest audience and get the most clicks from organic and paid search as possible. While high traffic numbers are great, what we should be looking at is the effectiveness of those clicks, and whether those who click are […]

How To Create A Successful Company Blog

Blogs are a great way for small businesses to share their expertise with their customers or potential customers. Businesses that have blogs on their website are able to generate more traffic and leads, which may also lead to new and continued business. There are three essential elements of a successful blog that every business should […]

How Brands Can Use Instagram Direct

Instagram has released a new feature that allows users to share photos only with users they choose, making the social network much more personalized and social. The feature, called Instagram Direct, is expected to elevate Instagram to be more competitive with apps like Snapchat and even Twitter. Instagram Direct essentially enables private messaging and the […]

Grow Your Business With Promotional Products

Promotional products can be an effective way for businesses to promote themselves and provides lasting brand recognition. From custom logoed pens, keychains, t-shirts and coffee mugs to more unique promotional products like stress balls and slap bracelets, promotional products offer repeat impressions at a low cost. Perfect Point Marketing offers branded promotional products to suit […]

Google To Offer +Post Ads On Google Display Network

Google is beta testing a new kind of ad that will allow brands to publish Google+ updates across its extensive ad network, essentially becoming the first social media platform to allow users to purchase ads that won?t be displayed natively. Google+ still does not allow native advertising within the network. The new advertising option, called […]

How Google Authorship Affects Content Marketing

As content marketing has grown in significance, Google has made it easier for content creators to claim ownership of their work through Google Authorship. Claiming authorship will link your content to your Google+ profile and will enhance search listings with your headshot and byline. The change is mostly positive, and many authors have reported increased […]

Google Adds Enhanced Demographic Data To Analytics Tool

A recent and very welcome update to Google Analytics now gives marketers more information about their website visitors, allowing for detailed data analysis and greater segmentation than before. The new demographics and interests reports use the DoubleClick tracking cookie to gather and provide data about a website visitor, including their gender and age, as well […]

Facebook Updates Page Insights

Facebook recently rolled out its new fan page analytics, offering owners and admins of fan pages much more detailed information about their posts and audience. The change has been widely celebrated by marketers and offers new details previously unavailable in Facebook page analytics. Facebook Analytics Then and Now Prior to the update, marketers only had […]

Facebook To Roll Out Auto-Play Video Ads

When Facebook announced it would begin rolling out paid video advertisements that would automatically start playing when a user scrolls past on their newsfeed, many people were obviously not thrilled. The good news for both Facebook users and advertisers is that the videos will not have sound unless clicked, and videos will be pre-loaded on […]

Facebook Looks To Reduce Spam In News Feed

Facebook recently announced changes that aim to reduce the stories posted by pages that are spammy, while still delivering quality content to the right audience. The announcement is a mixed bag of sorts for marketers already struggling to organically promote their brands on Facebook. The changes makes it harder to get distribution of shared content […]

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