5 Things To Know About Location-Based Marketing

Location-based marketing is expected to trend upward this year, and as technology makes it increasingly easier to pinpoint the location of potential customers the possibilities for digital marketing continue to grow. Location-based technology, driven by the increase in smartphone use and the availability of mobile payments, has opened up a new slew of opportunities for […]

Redesign and inbound marketing

The Internet is a constantly changing world, and if you feel like your website is getting a little stale it probably is. You may have considered a website redesign, but the project has likely been put off due to other projects or budget issues. But what you?re really doing is putting off the inevitable?you still […]

SEO and Long-Tail Keywords

Search engine optimization is alive and well, but the original definition certainly no longer applies. SEO, in its literal sense, means to take steps to improve ranking in online search engines. While that used to mean focusing on keywords, anchor text and link building, changes to the Google algorithm has shifted the focus to relevant […]

How to Effectively Use Video for Content Marketing

As the digital marketing landscape continues to change, expect to see a shift toward more video content. Marketing with videos online and through social media is expected to grow, and while most brands are focusing on written content marketing, you can get ahead of the pack by producing videos today. The shift toward video marketing […]

Develop a Social Media Strategy

Social media, for many, is like a misunderstood giant. Marketers know social media is important, but many don?t understand how to use social media effectively and are unable to provide measurable results. If this sounds like you, you may want to consider reevaluating (or creating) your social media strategy. Defining Your Social Media Strategy The […]

Crafting an Effective Email Marketing Campaign

Email marketing may seem a bit old school when you consider all the avenues available to promote your brand online, but the truth is large corporations and small businesses are utilizing cost-effective email marketing to keep their brands top of mind among their customers. Why use email marketing? The reason is simple: good email marketing […]

Expert SEO for Assisted Living

How are future residents finding you? Assisted Living and related keywords are some of the fastest growing online searches. If you are wondering if your target audience is searching online then wonder no more…the answer is YES! Expert SEO (Search Engine Optimization) for assisted living facilities is not only valuable?it is critical! Your future residents […]

Converting your Website Leads to Customers

You may be doing everything right to drive traffic to your website?you are actively posting content optimized for SEO, you?re sharing it on social media, your search rankings are good and influential people in your industry are sharing your content?but if your web visits are not turning into leads you are missing a huge part […]

3 Reasons Why Your Business Should Use Facebook

The edge of the diving board can be a scary place. For some people there is no fear and they love the jump. But, others stand looking over the edge thinking it looked like fun before they climbed up or maybe they never wanted to do it, but were pressured to climb up there. When […]

Use Marketing Tactics That Actually Work!

The ever-changing world of digital marketing is difficult to stay ahead of. With its technological advancements and improvements to our marketing processes, it should make the life of the marketer easier. But the reality is that your busy. And every marketer has, at their fingertips, the tools to be successful. But there is flip side […]

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