Important: web copy is skimmed NOT read. If you want to engage your visitors (and who doesn’t…right?) then you need to give them what they came looking for, AND give it to them quick. Your web visitors are hunting for information or products. If you approach your content writing with the understanding that they make […]
We?ve all heard the phrase ?content is king,? but knowing what that means and how it can help promote your business online is misunderstood by many. Content marketing is growing in importance fueled by standards set by Google?s continually updated search algorithms. Understanding what content you need, how to use it and what it will […]
Websites are expensive. They cost time and money. It’s imporant that your website is created to result in sales for years to come. So how is it done? Do you want traffic or is it sales you?re after? We all know that we can?t get sales in our business? if we don?t have a steady […]
Search engine optimization or SEO is constantly changing, if you took the time to learn SEO and implement it on your website a year ago or even a few months ago, odds are your understanding of SEO is probably out of date. Google is the number one search engine, with almost 31 Billion searches per […]
Founded in 2012, Perfect Point Marketing is a creative Traditional & Digital Full-Service Marketing Firm headquartered in Blackfoot, ID. Started by Michael Johnson and Katie Harris the partnership has resulted in amazing synergy and spectacular results for our clients.