The saying, “you are born with it” can only go so far when it comes to being a leader. While I do believe it is easier for some to have these traits of a great leader than others; I firmly believe that anyone that works hard enough and has a true desire to help people […]
Email has been around longer than the internet. And over those many years, people have become increasingly more skeptical of the influx of marketing emails that end up in their inboxes. Since there are over 144 billion emails sent each day, email is a great way to capture your customer?s attention if used correctly. Take […]
50 years ago people would have never thought businesses would operate like we do today. Business and technology have changed so much that those business owners wouldn?t even recognize it. We live in an age where we want things instantly and we thrive off how fast a service or product can be delivered. This can […]
If you are a business owner you obviously want your customers to have a pleasant experience when visiting your website. Did you know that?just under 30 percent of all online traffic is coming from mobile devices? Even more… did you know that number is going to continue to rise. ?You simply can not afford to […]
If you need a website, choosing the right person or company is important. A good website can drive business and a poor one can drive business away. Most people especially those who lack the skills to build our own website, don?t necessarily know what we are looking for. Here are some things to consider when […]
As marketers, we are faced with the daily struggle of needing to justify marketing spending by providing measurable results of various marketing programs to those who make budgeting decisions. We may know (or think we know) that something is working, but without being able to connect the dots between our marketing efforts and sales […]
Having your company logo embroidered on a hat or other piece of headwear can be a great way to promote your business. Hats have several uses, from uniforms to everyday casual wear, and there are hundreds of styles and colors to choose from to match your brand. Perfect Point Marketing can help you design and […]
Regardless of your type of business and whether you deal directly with customers or with other businesses, custom branded apparel can benefit your bottom line and enhance your brand. Logo embroidered apparel or screen printed apparel adds tremendous value for your business, organization and brand. According to Perfect Point Marketing the benefits of wearing and […]
The ever-changing world of digital marketing is difficult to stay ahead of. With its technological advancements and improvements to our marketing processes, it should make the life of the marketer easier. But the reality is that your busy. And every marketer has, at their fingertips, the tools to be successful. But there is flip side […]
We?ve all heard the phrase ?content is king,? but knowing what that means and how it can help promote your business online is misunderstood by many. Content marketing is growing in importance fueled by standards set by Google?s continually updated search algorithms. Understanding what content you need, how to use it and what it will […]